Plasseraud IP at K-Beauty Cosmetic Expo 2026

On 22 October, Seowon Park represented Plasseraud IP at the K-Beauty Cosmetic Expo 2026 in Osong, South Korea, as an invited speaker at a seminar hosted by the FKCCI French Korean Chamber of Commerce and Industry.

During her presentation, “Plasseraud IP × Protecting Your Brand,” Seowon highlighted the importance of proactive intellectual property strategies for K-beauty companies looking to expand into international markets.

A brand is more than a marketing tool: it is a valuable business asset. Securing trademark rights early and building a robust IP portfolio can help businesses mitigate legal risks, protect their competitive advantage and support their long-term international growth.

The event also showcased the continued global momentum of the K-beauty industry, with innovative products and fresh ideas attracting growing international interest.
 
We warmly thank the French Korean Chamber of Commerce and Industry for the invitation and for facilitating these valuable exchanges on brand protection and international development.