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Plasseraud IP at the Osong Cosmetics & Beauty Expo 2025 in South Korea
On October 23, 2025, Vincent Girard and Seowon PARK, experts at Plasseraud IP, represented the firm at the conference organized by the FKCCI (French Korean Chamber of Commerce and Industry) during the Osong Cosmetics & Beauty Expo 2025.
During their presentation on trademark protection in Europe, they outlined the different types of trademarks that can be registered and highlighted the risks involved when trademarks are not registered. They also shared best practices for protecting and strengthening the value of trademarks in the European market, a key issue for Korean K-Beauty companies looking to expand internationally.
Beyond the conference, our teams had the opportunity to discover the latest innovations in the Korean cosmetics sector, a world where technological excellence and creativity combine in the service of beauty.
Plasseraud IP's participation in this event once again illustrates the firm's commitment to supporting international beauty players in protecting and enhancing the value of their intangible assets.
Many thanks to the FKCCI for its warm welcome and for this wonderful opportunity for exchanges between the French and Korean beauty ecosystems.
