Pauline Jeanroy

Pauline Jeanroy is a lawyer and head of the Origins and Qualities practice at Plasseraud IP. Pauline is involved in the management, protection and promotion of trademark and design portfolios. She has a strong expertise in the fields of Luxury, Wine and Art of Living. She worked for four years as a brand ambassador (press & public relations) for a world-renowned family-owned group where she worked to promote its brand including wine, gastronomy and hotels. She also designed the global protection strategy for the group's trademarks and other IP assets before ensuring their deployment to the subsidiaries. As a lawyer for 10 years, Pauline worked for several law firms in the field of Business Law and Intellectual Property before creating her own structure to assist wine and spirits companies, start-ups (Medtech, Fintech, Winetech) and investment funds. She regularly hosts conferences and round tables in France and abroad. Pauline joined Plasseraud IP in 2023.